Black Stallion aims to redefine Nigeria’s energy drink market

Imperial Beverages Limited has announced the entry of Black Stallion Energy Drink into Nigeria’s energy drink market. Launched in 2023, the product is positioned to meet the energy needs of a wide range of Nigerians, from athletes to professionals, students, and night shift workers.

Issam Abou-Hassan, Executive Director, said, “Whether you’re an athlete pushing limits, a student burning the midnight oil, or a professional powering through long hours, this drink offers a consistent and sustained energy boost without compromise.”

Abou-Hassan says Black Stallion Energy Drink builds on its earlier success with Tomi Juice and Imperial Crown Juice, but has carved its own identity as both a sports drink and a performance enhancer. Branded with the slogan “Born to Win,” it is targeted at Nigerians seeking endurance, stamina, and mental focus.

Imperial Beverages Limited believes the product stands out in a highly competitive market by addressing the specific demands of users. “From helping drivers stay alert on long trips to giving gamers an energy booster for gaming, this drink is made for today’s high-performance lifestyles,” Abou-Hassan stated.

The energy formula, according to Abou-Hassan, is gaining popularity among gym-goers, professionals, and others who rely on sustained energy to perform daily tasks. With a taste profile that has been well-received, Black Stallion is designed to offer the kind of reliable energy that users can depend on.

“Nigerians deserve more than just caffeine—they deserve an energy drink that fuels ambition, resilience, and strength,” Abou-Hassan added.

Imperial Beverages says the product is more than a drink. “It’s a mindset.” As demand for stamina-based energy products rises, Black Stallion Energy Drink is set to redefine the category.