Schneider Electric boosts partner ties with roadshow

Schneider Electric, the global leader in energy management and automation, has reaffirmed its commitment to its partners and customers in Nigeria through the launch of its “Power Up Naija” campaign. Designed to strengthen relationships and promote safe product use, the campaign rewards customers with attractive gifts for every qualifying bundle of Schneider Electric products purchased.

As part of the initiative, Schneider Electric recently hosted vibrant roadshows at Okija Market in Port Harcourt and Gudu International Market in Abuja. These events provided a platform to engage directly with customers, showcase the reliability and safety of Schneider Electric’s range of products, and emphasise the importance of purchasing from authorised distributors to avoid counterfeit products.

With a robust network of over 300 resellers across the country, Schneider Electric is also encouraging new retailers to join its growing partner network, seizing the opportunity to build a more sustainable and electrified future together.

Speaking, Omobolanle Omotayo, marketing manager, West Africa, Schneider Electric, said, “At Schneider Electric, we pride ourselves not just on delivering world-class products, but also on building strong, lasting relationships with our partners and customers, The Power Up Naija campaign is a testament to our ongoing commitment to supporting and empowering them.”

The roadshows drew impressive participation from electrical retailers, electricians, and end-users, who were educated on Schneider Electric’s safety standards and rewarded for their loyalty.

“Being part of Schneider Electric’s partner network has been incredibly rewarding. The Power Up Naija campaign is not only motivating us to drive more sales but also empowering us with tools to educate customers about product safety and authenticity. It’s encouraging to see a global brand invest in grassroots engagement and genuinely support its distribution partners.” said a Schneider Electric authorised reseller.

This initiative comes at a particularly significant time, as Schneider Electric celebrates 25 years of driving energy management and automation innovation in Nigeria. For two and a half decades, Schneider Electric has played a critical role in supporting Nigeria’s industrial, commercial, and residential sectors with cutting-edge solutions that prioritise efficiency, reliability, and safety.

By combining customer appreciation with education on the dangers of counterfeit products, Schneider Electric continues to demonstrate its leadership and responsibility in the Nigerian market. The company remains focused on providing trusted products and strengthening its network of authorised distributors to ensure every customer experience is secure and rewarding.