Golden Terra deepens consumers’ engagement on healthy cooking oil

Golden Terra Oil has committed to deepening its consumer engagements on healthy cooking oil, following ongoing TVC on healthy living.

The firm is leveraging its ongoing consumer education campaigns from nutrition facts across media platforms on heart-health conversations, to provide consumers with relevant information to make smarter, informed choices about their meals and wellbeing.

“The positive feedback from rising sales to the heartfelt response to our campaigns reminds us why we do what we do. More than ever, people are making informed, health-driven choices, and we’re proud to be part of that journey,” said Probal Bhattacharya, chief marketing officer, TGI Group.

According to him, Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100 percent pure soya beans, sourced and manufactured in Nigeria. “It’s been incredibly rewarding to see how Nigerians have connected with not just our products, but the values behind them.

“At TGI Group, we’ll keep raising the bar, delivering quality, and educating our consumers because they deserve nothing less,” Bhattacharya stated.

According to him, Golden Terra Soya Oil contains five times more Polyunsaturated Fatty Acids (PUFA) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength.

“Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of taste and health to every dish cooked with it. Available in various sizes, including 1000ml pouch, 700ml and 1.4L bottles, and 3L, 5L, and 25L kegs.”

He stated that Nigerians are making the conscious shift towards oils with proven nutritional benefits, at a time where rising health concerns like hypertension and high cholesterol are reshaping conversations about what people eat.