PalmPay unveils initiative to drive financial inclusion

Palmpay has launched a ‘Passing the Baton’ program which aims at providing financial literacy training for women-led businesses in the North.

This initiative is to bridge the opportunity gap in the North by providing financial literacy training and micro-business branding support to 5,000 women-owned businesses in Kano and Kaduna.

Chika Nwosu, managing director of PalmPay said the program is focused on supporting gender equity by equipping women with the knowledge, tools, and visibility they need to thrive as entrepreneurs in their communities.

“At PalmPay, we believe that real financial inclusion must be far reaching and cover the grassroots,” Nwosu said.

Palmpay stated that the initiative is part of its broader strategy to extend its innovative solutions, expand its footprint in Northern Nigeria, while building sustainable partnerships with local stakeholders for long-term impact.

Muhammadu Sanusi II, the Emir of Kano, urged other organisations to work with Palmpay to ensure the growth of the digital economy for the North.
This initiative aims to serve as a model for similar projects across other northern states to drive financial independence and economic empowerment.
Beneficiaries of this initiative will receive free health insurance, hands-on training workshops, enhanced store branding to boost visibility, and branded merchandise to strengthen their business presence.