Jobberman Nigeria is Nigeria’s foremost career development and recruitment solutions company. It offers pro recruit and executive recruitment tailored to business size and hiring needs. In this interview, its managing director, Oreoluwa Boboye, spoke on the firm’s Talent Expert Campaign, challenges in the labour market and more. He said many businesses still approach hiring as a short-term fix rather than a strategic investment. Daniel Obi brings the excerpts.
“Our ultimate goal is to match the right talent to the right roles and ensure organisations can retain top performers by hiring well in the first place.”
Joberman is launching a Talent Expert Campaign. What is this campaign all about, and what is the core vision behind it?
The Talent Expert Campaign is part of our strategic effort to increase awareness about how Jobberman has evolved over the years. While many still see us primarily as a job board, we have long transitioned into a full-service recruitment and talent management partner. The campaign showcases our hybrid recruitment solutions, Pro Recruit and Executive Recruitment, which have already been successfully supporting businesses across sectors.
Our core vision for this campaign is to spotlight and promote the quality of service delivery of these products and reposition Jobberman as not just a platform to find jobs but as The Talent Expert – a trusted advisor helping businesses hire smarter, faster, and more strategically.
Kindly give us key details and features of the campaign. When are you launching it and its life span?
This isn’t a product launch. It is an awareness- and perception-shifting campaign. Our recruitment products, such as Pro Recruit and Executive Recruitment, have been operational and delivering results for several years. What we’re doing now is amplifying those services, especially among business leaders and decision-makers who may not yet realise how much Jobberman can support them beyond job postings.
The Jobberman Pro Recruit is designed for mid-level roles, where we deliver five pre-screened candidates within 5 to 7 working days, helping organisations hire quickly, confidently, and without stress. Our executive recruitment is tailored for senior-level or technical positions, where we headhunt and shortlist three top-tier candidates in 10 to 15 working days, with payment only finalised after a successful hire.
These products are customised and industry-specific based on clients requests. You can connect with a recruitment expert at https://www.jobberman.com/thetalentexperts.
Who are you targeting with the campaign, employers, job seekers or HR professionals?
This campaign is primarily employer-facing, with a targeted focus on C-suite executives, business owners, HR professionals, talent acquisition leads, and startup and scaleup founders. While job seekers continue to be a vital part of our ecosystem, this particular initiative is centred on supporting employers, helping them find and hire the right talent with greater speed, precision, and confidence.
Major challenges in the labour market are the skills gap, managing and retaining employees and unemployment. How will Jobberman’s new initiative address these challenges?
Our approach tackles these challenges from both ends. For employers, our Pro Recruit and Executive Recruitment solutions reduce hiring guesswork by delivering pre-vetted, best-fit candidates. For the job seekers, we’ve invested in skills training and employability programmes over the years, helping thousands bridge the skills gap. Our ultimate goal is to match the right talent to the right roles and ensure organisations can retain top performers by hiring well in the first place. The Talent Expert Campaign is about spotlighting these solutions and driving broader uptake.
Are there other specific challenges in the recruitment market that the campaign is trying to address?
Absolutely. One key issue is the perception that recruitment is purely transactional. Many businesses still approach hiring as a short-term fix rather than a strategic investment. The Talent Expert Campaign seeks to change that mindset, encouraging employers to adopt a long-term, data-informed recruitment strategy. We’re also addressing the lack of tailored hiring support for different business sizes. Startups, MSMEs, and large corporations all have different hiring realities, and our recruitment products are built to serve them accordingly.
What long-term change does Jobberman hope to inspire in the recruitment landscape with this initiative?
We aim to shift the prevailing mindset from viewing recruitment as a transactional process to embracing it as a strategic talent partnership. In the long term, we hope to see more businesses prioritise quality over quantity when hiring, recognise recruitment as a critical driver of growth rather than merely an administrative function, and consistently leverage data and market insights to inform their hiring decisions. Ultimately, our goal is to help shape a labour market where every hire contributes meaningfully to business success.
Jobberman is known as a recruitment expert organisation. How will this campaign align with this mission?
This campaign is a natural extension of our mission. We have always been committed to connecting the right talent to the right opportunities, and our evolution into a recruitment advisory and talent solutions partner is a deepening of that promise. By bringing our recruitment products to the forefront, services that have already delivered measurable value, we are reinforcing our position as a market leader and trusted expert in Nigeria’s talent ecosystem.
In this time of technology, how is Jobberman leveraging technology and data in its recruitment exercise?
Technology and data are at the core of everything we do at Jobberman. We use AI-enabled matching systems to pair job roles with the most qualified candidates, ensuring a more accurate and efficient hiring process. Our approach goes beyond the CV, incorporating behavioural assessments and digital screening tools to evaluate candidates more holistically. We also rely on labour market data to provide our clients with insights into talent availability, salary benchmarks, and the competitiveness of specific roles. With a digital-first strategy, we are able to serve clients across various sectors and geographies, delivering speed, precision, and scale in every recruitment engagement.
As managing director of a big recruitment company, how would you say the labour market has evolved in the last 15 years?
The labour market has seen a major transformation. Fifteen years ago, hiring was more informal, largely based on referrals or traditional job ads. Today, it’s much more complex and dynamic. Employers are looking beyond qualifications to assess cultural fit, adaptability, and leadership potential. Job seekers are also more discerning, prioritising growth, purpose, and flexibility. The pandemic (technological advancement and innovation accelerated) accelerated the shift toward digital recruitment and remote work. At Jobberman, we have kept the pace by innovating our services to remain relevant, from being a job board to becoming a strategic recruitment partner that combines local expertise, technology, and deep market insights.
Application of new trends in artificial intelligence and machine learning through the development of the Applicant Tracking System (ATS) also enhances CV sorting and matching services. Want to learn more about our recruitment solutions or speak with a recruitment consultant at no cost? Visit: https://www.jobberman.com/thetalentexperts
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