A United States-based property technology (proptech) firm has launched a platform in Nigeria in a move to digitalize the country’s burgeoning property market.
The firm, known as Contract2Close.Com (C2C), aims to streamline transactions and significantly boost efficiency, transparency, and professionalism, more so as the sector grapples with increasing demand and complexity.
According to its promoters, C2C was designed to manage real estate transactions from start to finish—offering tools that cover contract creation, task tracking, document management, team collaboration, and secure client communications.
It is a transaction management software designed to simplify the homebuying and leasing process, and integrates workflow automation, deadline tracking, document management, and communication into a seamless interface tailored for real estate professionals.
The software couldn’t have come at a better time than now, when diaspora investment makes up more than 70 percent of new property inflows in Nigeria, according to analysts.
With investor expectations growing and compliance requirements becoming stricter, the analysts say tools like NG.Contract2Close.Com could help bridge the gap between local realities and global standards.
The platform has already been widely adopted by agents and brokerages in the US, and its entry into Nigeria marks a new chapter for the country’s digital property ecosystem. Industry players have welcomed the development, noting the growing need for digital solutions that can match the pace of Nigeria’s urban expansion and rising investor-interest, particularly from the diaspora.
Several Lagos-based firms have started onboarding the system, encouraged by its simplicity and adaptability to local practices. The company has also established a Nigeria-based support team to assist agents and brokers with implementation, training, and technical integration.
The real estate sector in Nigeria, particularly in urban hubs like Lagos, Abuja, and Port Harcourt, continues to attract domestic and international investors. But transaction bottlenecks—caused by inconsistent paperwork, poor communication, and lack of transparency—have slowed progress and undermined trust.
As the Nigerian real estate market continues to evolve, NG.C2C may well become an essential partner in shaping the future of property deals—one streamlined transaction at a time. The platform was created by seasoned professionals who understand the relentless demands of the real estate industry, born out of a collective experience, with a mission to eliminate the sleepless nights and missed deadlines that often plague this dynamic field.
“Real estate professionals in Nigeria often navigate fragmented, paper-heavy and manual processes. Modified for the local Nigerian market, C2C is here to change that,” said Lauren Merdinger, the company’s founder and CEO. “Our platform provides a single, secure place to manage real estate deals —making property transactions clearer, faster, and more accountable,” she added.
The CEO reveals, “I built C2C not from a tech-developer’s lens, but from the field level—grounded in the day-to-day realities of agents and brokers who manage transactions under pressure, and with little support. Our platform was built from the agent side up, and our mission is simple: to meet the market where it is—not to demand that the market rises to meet us.”
“The platform is designed specifically for Nigeria—stripped of extras they don’t need now (like embedded e signature) and priced so that the average agent can subscribe to it without hesitation,” she said.
Gbenga Ismail, managing partner at Gbenga Ismail and Partners, and the firm’s local partner, stressed that the tool couldn’t have come at a better time, noting that from contract execution to deal closure, Nigerian agents now have access to the same modern toolkit used in more developed markets.
For Kehinde Olumide, a Lagos-based property manager, C2C is the structure and discipline Nigeria had been lacking, adding, “for clients, it builds confidence; for professionals, it reduces costly errors.”
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